Hisense, the multinational consumer technology manufacturer and one of the largest television brands in the world, today announced an extensive marketing partnership to become the exclusive TV provider of the award-winning eSportss team, Evil Geniuses. The marketing sponsorship will run through 2017 and feature a variety of co-branded events, a presence at major tournaments and extensive digital activations aimed at bringing technological excellence to the gaming community. The partnership joins Hisense’s line of innovative televisions with the full range of Evil Geniuses professional gaming teams for “DOTA 2”, “Street Fighter”, “Call of Duty” and “Halo”.
Hisense and Evil Geniuses are partnering to engage a new generation of professional and amateur gamers by creating an integrated, shared gaming experience. Hisense will be the official television sponsor of Evil Geniuses, serving as their sole television and technology provider, effective immediately. The Evil Geniuses partnership is part of Hisense’s ongoing efforts to connect with the near $100 billion dollar gaming industry and drive consumers back to the family room, together.
“We are thrilled for Evil Geniuses to join the Hisense family and to be a part of one of the fastest growing entertainment segments in the world,” said Mark Viken, Vice President of Marketing at Hisense. “The competitive gaming community and larger amateur gaming community are essential target markets for Hisense, and we can think of no better way to get involved with this movement.”
Hisense and Evil Geniuses will activate their partnership immediately through an expanded presence during major eSportss tournaments in Los Angeles, Atlanta, Las Vegas and Seattle. Additionally, Evil Geniuses team members will help drive awareness through targeted Hisense events across the country.
“We are very excited to share this official Hisense partnership with our fans. I was able to attend their keynote at CES in Las Vegas and immediately was impressed with the quality of their TVs,” said Peter Dager, CEO of Evil Geniuses. “2017 should be an awesome year for EG fans with everything they are bringing to the table.”
About Hisense North America and Hisense Company, Ltd.
Hisense USA Corporation is a wholly owned subsidiary of the Hisense Company, Ltd., established in 1969 and headquartered in Qingdao, China. Hisense USA offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Manufactured and distributed across North America, Hisense USA’s product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers.
Hisense Company Ltd. is multinational consumer technology manufacturer and one of the largest television brands in the world, holding the #3 TV share position globally* and #1 TV share position in China for 14 consecutive years. The Company is committed to advancing the consumer technology industry across North America and has dedicated R&D centers in Atlanta, Georgia; San Jose, California; and Toronto, Canada to enable localized product development and innovation.
Hisense products are available globally in over 130 countries and regions, with production facilities in China, South Africa, Algeria, Egypt, and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and Southeastern Asia.
In recognition of its strong product offerings, aggressive expansion strategies, global client base and continued investment in research and development, Frost and Sullivan recognized Hisense with the 2015 Global Competitive Strategy and Innovation Leadership Award in Smart TVs.
Source: Press release