The European eSports team Unicorns of Love (UoL) and Gerolsteiner have announced their partnership just in time for the Intel® Extreme Masters in Katowice, Poland. This is the next major step into eSports sponsoring for the mineral water company.
Gerolsteiner will supply the Unicorns with mineral water and flavoured drinks. Furthermore, the mineral spring has also secured comprehensive logo presence on the UoL jerseys.
Marcus Macioszek, Marketing Director Gerolsteiner Brunnen GmbH & Co. KG said: “In eSport the key factors for success are endurance, concentration and fitness. This includes taking breaks, exercising and staying hydrated. Gerolsteiner mineral water makes an important contribution there, as it keeps the body hydrated and additionally provides it with essential minerals such as calcium and magnesium.”
Dr. Nicolas Gaede, Senior Vice President Marketing & Business Development at Lagardère Sports Germany, said: “Gerolsteiner’s decision shows that the eSports market, and the UoL in particular, is an attractive platform to achieve ambitious communications goals and to reach a young, digitally savvy target group. The Unicorns are delighted to be supported by a strong and reliable partner starting at the IEM.”
“We are very proud to have won the support of an attractive non-endemic brand and are looking forward to many joint projects,” added Jos Mallant, CEO Unicorns of Love.
Lagardère Sports is the exclusive marketing partner of the UoL. This is the first deal for the global sports rights agency since announcing the partnership with the UoL early in February 2017.
Gerolsteiner Brunnen GmbH & Co. KG supplies the best-selling mineral water on the German market and is Germany’s biggest mineral water exporter. Gerolsteiner sells its products worldwide, including, but not limited to, Japan, USA and the Benelux countries. The brand is primarily known for Gerolsteiner Sparkling and Gerolsteiner Medium as well as for the still mineral water Gerolsteiner Naturell. In Germany, our product portfolio is rounded off with the St. Gero medicinal water and a range of naturally flavored mineral waters.
About Unicorns of Love
Unicorns of Love (UOL) is a multinational eSports organization, playing in League of Legends (LCS Europe by RIOT) Champions League since 2015. Founded in 2013 by Fabian Mallant, Unicorns of Love specializes in contracting pro gamers, executing online and offline broadcasts, and developing unique marketing initiatives aiming at attracting and influencing gamers worldwide. UOL has become one of most recognizable organisations and fan favourite with an unpredictable play-style. In 2016 the team won their first major tournament. Unicorns of Love are the current champions of the IEM Oakland in League of Legends.
Source: Press release