Events, Marketing, Streaming, Television
F1 Launches the Formula 1 eSports Series

The First-Ever Formula 1 eSports Series World Champion Will Be Crowned This Weekend in Abu Dhabi

The first-ever Formula 1® eSports Series Finals will take place Friday 24th and Saturday 25th November in the F1 paddock, forming part of the the 2017 FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

The final event will consist of three races, held on the Montreal, Spa-Francorchamps and Yas Marina virtual circuit layouts. Twenty eSports drivers qualified for the Finals and the one who earns the most points across the three races will be crowned the first Formula 1 eSports Series World Champion.

The twenty eSports drivers have qualified for the event in Abu Dhabi through a preliminary phase which started in August and culminated in the semi-finals held at the Gfinity eSports Arena in London on October 10th. A total of 63,827 players took part in the qualifying stages, completing 976,870 laps. Over 195,000 race times were posted on the official leaderboards (f1eSports.com).

The semi-finals had an impressive digital audience: fans clocked up 2.3m minutes watched and 1.3m video views on Facebook, 3.1m views on Instagram Stories and 1.5m Instagram impressions, 3.25m Twitter impressions, and the live Twitch stream was enjoyed by over 137,000 viewers.

The twenty finalists come from 11 countries, with Germany, Great Britain and Italy leading each with four representatives.

The races will be shown live on Friday (7pm) and Saturday (8pm) on the official F1 eSports Twitch channel (www.twitch.tv/f1eSports/), on the F1 Facebook page and by the following broadcasters: Fox Sports Asia, Fox Sports Australia, Rede Globo (Brazil), Cytavision (Cyprus), MTV (Finland), 5 Plus (Israel), Sky Italy, Canal F1 Latin America, Sky New Zealand, Sport TV (Portugal), Movistar eSports/Movistar F1 (Spain, delayed), SRG (Srf, RTS &RSI: Switzerland) and Sky Sports (UK).

The F1 eSports Series is a partnership between Formula 1, the world’s premier motor sport; Codemasters, the leading racing game developer and publisher; and Gfinity, the global leader in eSports events and competitions.

The 2017 F1 Esport Series is the first year of an annual competition, highlighting the sport’s long-term investment in eSports and gaming as well as its continued ambition to build a greater connection with wider audiences, especially younger fans.

The launch of the competition coincided with the release of the official F1™ 2017 game which allowed gamers to get closer to Formula 1 than ever before. Released worldwide on PlayStation® 4 computer entertainment system, Xbox One and Windows PC (DVD and via Steam) on August 25th, F1 2017 is the most feature rich game in the franchise’s history and the new F1 Esport Series was open to players on all three platforms.

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About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. In 2016 it was watched by 400 million unique television viewers from over 200 territories. The 2017 FIA Formula One World Championship™ runs from March to November and spans 20 races in 20 countries across five continents. Formula One World Championship Limited is part of Formula 1, and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1 is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

About Codemasters

Codemasters, the award winning videogame developer and publisher, has a 30 year heritage. With titles distributed globally, Codemasters is a leading developer and publisher of driving and racing entertainment games including DiRT, GRID and the official BAFTA award-winning FORMULA 1™ series of videogames. The company is fully controlled by Reliance Big Entertainment Ltd. (RBEL). For more information on Codemasters’ product portfolio, please visit www.Codemasters.com . Join in the conversation with @Codemasters on Twitter or Like us on Facebook at www.facebook.com/Codemasters .

About Gfinity

Founded in 2012, Gfinity has quickly established itself as one of the world’s leading eSports companies. The London-based business enjoys strong relationships with game publishers, players and the wider eSports community and has already built a solid reputation for delivering high quality competitions, both on-line at www.gfinityeSports.com and off-line, in addition to producing industry leading eSports broadcasts. The Gfinity eSports Arena at Fulham Broadway, London is the home of UK eSports showcasing regular tournaments across the full range of competitive games. Beyond its own tournaments Gfinity provides a full turnkey solution for any brand wanting to create their own eSports tournaments and has staged premium eSports events around the globe for leading publishers and brands including Microsoft, Activision, EA, Xbox, Gillette and HP.

Source: Press release

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