Press Release, Sponsoring
ExxonMobil Renews Sponsorship Deal for Rocket League Championship Series to Highlight Automotive Lubricant Brand 'Mobil 1'

ExxonMobil Renews Sponsorship Deal for Rocket League Championship Series to Highlight Automotive Lubricant Brand ‘Mobil 1’

Social video platform Twitch and independent video game developer and publisher, Psyonix, today announced the renewal of its sponsorship with ExxonMobil for Seasons 3 and 4 of the Rocket League Championship Series. The sponsorship will once again highlight ExxonMobil’s Mobil 1™ automotive lubricant brand and continue the company’s involvement with the league.

“Having a blue-chip brand like Mobil 1 involved in the Rocket League Championship Series is a huge priority this year,” said Nathan Lindberg, Director of Global Esports Sponsorships at Twitch. “As the business of esports is still in its nascent stages, sponsorship renewals with non-endemic companies are still very rare. This makes the continued commitment from a marquee brand like Mobil 1 both an achievement and a noteworthy indication of where the industry is heading.”

Last year, Mobil 1 saw a significant rise in brand favorability and brand preference by viewers of the Rocket League Championship Series Season 2, based on a valuation study by Repucom. A component of that success was the “Mobil 1 High Performance Replay,” a fan-favorite branded segment that replayed highlights from matches with analyst commentary.

“We’re thrilled to be involved again with the Rocket League Championship Series,” said Pablo Conrad, Global Brand Manager, Passenger Vehicle Lubricants at ExxonMobil. “Our team is always looking for innovative ways to make our brands more relevant to consumers, and this sponsorship achieves that goal. Offering a hybrid of high-octane motorsport and soccer, with an emphasis on car customization and performance, Rocket League is a perfect fit for Mobil 1.”

The Rocket League Championship Series is the official competitive league for Rocket League, Psyonix’s award-winning sports-action title, produced in partnership by Twitch and Psyonix. Season 3 of the Rocket League Championship Series is the biggest one yet, with players battling for a share of the largest-ever $300,000 prize pool at the World Championship in Los Angeles in June.

Watch all Rocket League Championship Series matches and content on Twitch.tv/RocketLeague. For more information, visit the official Rocket League Championship Series site at www.rocketleagueesports.com.

About twitch

Twitch is the world’s leading social video platform and community for gamers. Each day, millions of community members gather to watch, talk, and chat about shared interests. Twitch’s video platform is the backbone of both live and on-demand distribution for all types of content, including the entire video game ecosystem, the creative arts, vlogging (IRL), and more. Twitch also runs TwitchCon, an annual convention for celebrating the Twitch community. For more information about Twitch, visit our Press Center, Twitter feed (#Twitch), and Blog.

About Mobil 1

The world’s leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life. For more information, visit mobil1.com, on Facebook, www.facebook.com/mobil1 and on Twitter @mobil1.

About Rocket League

Winner or nominee of more than 150 “Game of the Year” awards, Rocket League® is one of the most critically-acclaimed sports games of our generation. Boasting a community of more than 30 million players, Rocket League® is a high-powered hybrid of arcade-style soccer and vehicular mayhem with easy-to-understand controls and fluid, physics-driven competition. Available digitally on Xbox One, PlayStation®4 computer entertainment system, and Windows PC, Mac, and SteamOS via Steam, Rocket League® includes more than 100 billion possible customization combinations, a fully-featured offline season mode, multiple game types, casual and competitive online matches, and special “Mutators” that let you change the rules entirely. To learn more about Rocket League®, please visit www.RocketLeague.com, “Like” it on Facebook, and follow it on Twitter @RocketLeague for all the latest developer updates and news.

About Psyonix

Based in San Diego, CA, Psyonix is a critically-acclaimed independent video game developer and leading experts in Unreal Engine technology. For more than 15 years, the studio has been a driving force behind some of the most successful games in the industry, including Gears of War, Mass Effect 3, XCOM: Enemy Unknown, Bulletstorm, Unreal Tournament III, Unreal Tournament 2004, and the award-winning Sports-Action hit, Rocket League®. For more information, visit www.psyonix.com.

Source: Press release

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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