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Everything You Need to Know About the eSports Conference 'eSCon 2017 USA'

Everything You Need to Know about the eSports Conference ‘eSConUSA 2017’

From September 13th-14th, 2017, the eSCon USA, a conference dedicated to the business of eSports, will take place in Los Angeles. The event provides significant information regarding key eSports industry topics and valuable contacts, so make sure you don’t miss it!

In order to give you some insights on what you can expect from the conference, we will share some key facts regarding the event, its agenda and its speakers with you:

Basic Event Information

  • Event: eSCon USA 2017
  • Date: 13th – 14th September, 2017
  • Location: SLS Hotel, 465 S La Cienega Blvd, Los Angeles CA 90048, USA


DAY ONE – 13th September, 2017

  • 10:30 – 11:30 – Brands: Jumping in to eSports and landing on your feet
Learn how the worlds of cars and gaming work together from Turtle Wax. Everything from OpTic players telling the Turtle Wax story through their love of cars to road tripping with the team to their major tournaments.


  • 12:15 – 12:45 – Investment: Driving the eSports boom
Investment from traditional sports is already shaping esports. Traditional sport is here to stay. Understand what it takes to own an esports team, how using the traditional sports structure as a model is encouraging esports growth, and examples of what not to do with the benefit of hindsight.


  • 04:00 – 04:30 – Talent Management: It’s all about the talent
Meet the most successful talent managers in esports. Understand how representing esports players differs from other industries and what it takes to build an esports players’ personal brand. Learn how the team’s brand and fan base is strengthened by player representation and how this is encouraging even more sponsorship of esports.


  • 05:00 – 05:20 – How to grow sustainably in eSports
Cities all over the world want a piece of the esports pie. Washington DC have invested in an esports team and are building an esports arena, and Las Vegas has built its first permanent esports studio and arena. Learn how cities are planting a flag for esports, which cities are the best locations for esports, and how this is strengthening the fan base.


DAY TWO – 14th September, 2017

  • 09:30 – 10:00 – Brands: Creating a strong partnership
A look behind-the-scenes at the partnership between one of the largest non-endemic brands to enter esports, Comcast; one of the most successful esports organisations, Evil Geniuses; the biggest esports streaming platform, Twitch; and the world’s largest esports company, ESL. Learn how Comcast’s investment is working for everyone and how it’s allowing fans to get even closer to the action


  • 10:00 – 10:30 – Venues: An unforgettable experience
With the regionalization of esports being such a hot topic, existing venues and esports-specific venues for esports tournaments are in demand. Understand what it takes to retrofit arenas for the biggest esports finals and learn what makes the most atmospheric esports venues. Populous let us in to their visionary esports arenas and tell us how to make sure the fan and players have the most exciting and unforgettable experience.


  • 02:45 – 03:15 – Broadcasting: Reaching the billions
Facebook, YouTube, Yahoo, and traditional broadcasters like Turner are all broadcasting esports. Find out how the audience’s esports experience is improving, how advertising using these platforms is bringing real ROI’s, as well as the direction that esports broadcasting is taking in 2017.


  • 03:30 – 04:00 – Fan behaviour: Who’s who?
Who is supporting different esports games and leagues? What sort of personalities do they have and what really grabs their attention? Get deep into the who’s who of esports fans and how to really engage with them.


  • Alberto Rengifo, Agency for Professional Esports & LCK Caster
  • Andy Vander Woude, CEO, NGE
  • Bo Daly, CBO and Co-Founder, Super Evil Megacorp
  • Carlos Rodriguez, Founder and CEO, G2 ESPORTS
  • Courtney Lauer, Global Marketing Lead, Turtle Wax
  • Dan Ciccone, Managing director, REV XP
  • Jace Hall, CEO, Echo Fox
  • Jason Moore, Partner, Agency for Professional Esports | APE
  • Kyle Laffey, Business Development,
  • Marty Strenczewilk, CEO, Splyce Inc.
  • Mike Vorhaus, President, Magid Advisors
  • Nik Adams, Senior Vice President of Sales, ESL
  • Rick Fox, Owner, Echo Fox
  • Robb Charini, Senior Manager eSports, Ubisoft
  • Ryan Morrison, Founding Partner, Morrison & Lee LLP
  • Stan Press, Managing director, Digital and Gaming, Magid Advisors
  • Stephanie Harvey, Game Designer, Ubisoft
  • Steve Arhancet, Co-CEO, Team Liquid
  • Steve Wade, Managing Director, Digital Media
  • Todd Harris, Chief Operating Officer, Hi-Rez Studios
  • Victor Suski, CEO, AVGL – American Video Game League
  • Wim Stocks, COO, EGAMES
  • Manny Anekal, CEO & Founder, The Next Level, Versus Sports, VS


Organisations Pricing
Games Publishers, Developers, Active Teams, Advertising Agencies $1,499
All Other Organizations $1,799

*Claim a 10% discount by quoting code ESCON10 at the check-out and using this link.*

With each conference ticket, you’ll receive:


  • Access to 2-Day Main Conference
  • Access to Meeting Mojo 1-to-1 Meetings scheduler
  • Daily Lunches & Refreshments
  • All Social and Networking Receptions

Complimentary Passes

There is a very limited number of Complimentary passes for qualified brands. Passes are largely reserved for budget holders and senior decision makers from non-endemic brands and media companies, who are actively developing their esports strategy. Non-endemic brands include, but aren’t limited to, CPG, Finance, Motor, Food & Drink, and Sportswear, and should have an annual revenue in excess of $500m. Want to know more about Complimentary Passes?


The eSports Marketing Blog is an official media partner of the eSCon USA 2017.

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