Today, Estars launched as a new interactive engagement platform for esports events worldwide. A fan-first destination for everything esports, Estars combines the best elements of competitive gaming with a social gaming platform to create an innovative and enhanced viewing experience designed to spur active engagement for the biggest esports competitions around the world.
The first product, Estars Outlast, is a free-to-play competition that allows fans to test their knowledge of various esports tournaments and predict the performance of their favorite competitors. To celebrate the announcement, fans who pre-register at Estars.com will receive information regarding the 25K Outlast Promotion, where users could win their share of $25,000 and 25,000 Stars, Estars’ exclusive virtual currency.
“Estars is a platform created with the esports fan in mind,” said Bart Barden, chief product and revenue officer at Estars and a 22-year veteran of the gaming industry. “We plan on providing an entirely new way for fans to play, compete, and win by offering exciting and engaging experiences, starting with prediction games that were designed with a gamer’s competitive spirit at their core. In addition, we look forward to providing a safe and secure environment while setting the industry standard for trust and integrity as a member of the Esports Integrity Coalition.”
Estars provides game developers the opportunity to directly connect and engage with their fans through social competitions that are complementary to their esports events. The platform also offers developers one-of-a-kind monetization and branded content opportunities. Other features include a unique in-game cash out system, innovative prizing through incentive-based ad viewing, a VIP program with custom integrations, comprehensive data analytics, and live contest tracking that can provide fans more value in real-time, and in return, drive more engagement and viewership of live events.
“We wanted to create a parallel esports experience that provides top game developers the opportunity to engage with the millions of people who watch their esports content in a very unique and active way,” said Jeff Liboon, president of Estars. “We’ve all witnessed how successful social platforms can enhance live events and think Estars is the next evolution of that for competitive gaming, whether fans are casual players interested in experiencing esports for the first time or a hardcore gamer. Estars has tremendous capability to increase developers’ market potential. We have the goal of being the largest and most effective esports engagement platform for both consumers and B2B content providers in the world.”
Outlast, the first product on Estars.com, allows fans to predict the results of various esports competitions. The goal of Outlast is to make the most correct predictions and be the sole survivor of multi-leg contests against other fans, spanning one day, weeks, or even a full season. Users are rewarded for correct predictions and compete to earn VIP status, virtual currency, real-world prizes, and other exclusive items every week. Outlast is now in beta and is scheduled for launch this fall on mobile and desktop. More information will be announced prior to its release later this year.
Based in Dublin, Estars is an affiliate company of ESP Gaming and was founded earlier this year by an experienced team of esports enthusiasts. Estars is also a proud member of the Esports Integrity Coalition (ESIC). For more information, visit www.estars.com.
More esports business and marketing content:
- BIG and OMEN by HP Extend Their Strategic Partnership and Expand Academy Cooperati…
- Bud Light to become Official Beer Sponsor of the Overwatch League
- Beko to Sponsor League of Legends European Championship
- GFR Fund Opens New $20M Investment Fund for Tech Startups Disrupting Digital Media…
- Vivo Announces to Empower Gamers’ Conquest at PUBG MOBILE Club Open 2019 by …
- Comcast Spectacor and The Cordish Companies Announce $50 Million, Next-Generation …
- Audeze Partners With Esports Organization Echo Fox
- Singtel Powers Up Support for Gaming and Esports with SEA Games Sponsorship and Co…
- Enthusiast Gaming Acquires Significant Interest in Waveform Entertainment, a Leadi…
- Nissan Partners with Esports Teams FaZe Clan and OpTic Gaming
Estars is the best of esports engagement all in one place, giving every fan a new way to play, compete, and win. Built specifically for the gamer community, Estars is an interactive engagement platform for esports events worldwide. Using insights from top esports experts, Estars combines the best elements of competitive gaming with a social gaming platform, allowing fans to compete for virtual currency, real-world prizes, and exclusive in-game items. Based in Dublin, Estars was founded in 2018. More information is available at www.estars.com.
(Image) Source: Press release