Sponsoring

DraftKings starts eSports sponsoring-offensive

DraftKings has made their spectacular entry into eSports. More than six eSports organizations are going to cooperate with the US-based provider/organization for fantasy sports.

Part of the supporting clubs to join the sponsoring offensive are German SK gaming and mousesports. Joining the American teams Cloud9, Counter Logic Gaming, Team SoloMid and complexity gaming.

“Our partnerships with Cloud 9, TSM, CLG, SK Gaming, compLexity Gaming, and Mousesports show our strong commitment to the eSports space, and our desire to work with top teams and players to support and help grow this booming space” says Matt Kalish, CRO and founder of DraftKings.

It is not entirely clear how big the dimensions of particular partnerships are going to be. Judging from prior engagements, DraftKings likes to think big. They recently signed a three-year advertising contract over 250 million USD with ESPN. In addition to that, advertising contracts were signed with the biggest sports leagues in the US, Major League Baseball (MLB), the National Hockey League (NHL) and the National Football League (NFL).

DraftKings offers tournaments in fantasy sports on a daily and weekly basis. Participants create their own teams and are able to compete for real monetary prizes. Among the sports leagues in their assortment are football, baseball, basketball, ice hockey, soccer, golf, car racing and martial arts with their according top leagues, such as the NFL, MLB, NBA, NHL, MLS, NASCAR, PGA and MMA.

Now, DraftKing’s gaming portfolio also covers eSports. Starting with the League of Legends world cup/tournament on October 1, the organization is going to be ready to go. Legends to our industry-leading fantasy platform as a way to bring fans worldwide closer to the game” said Kalish.

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Image source: draftkings.com

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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