DraftKings has made their spectacular entry into eSports. More than six eSports organizations are going to cooperate with the US-based provider/organization for fantasy sports.
Part of the supporting clubs to join the sponsoring offensive are German SK gaming and mousesports. Joining the American teams Cloud9, Counter Logic Gaming, Team SoloMid and complexity gaming.
“Our partnerships with Cloud 9, TSM, CLG, SK Gaming, compLexity Gaming, and Mousesports show our strong commitment to the eSports space, and our desire to work with top teams and players to support and help grow this booming space” says Matt Kalish, CRO and founder of DraftKings.
It is not entirely clear how big the dimensions of particular partnerships are going to be. Judging from prior engagements, DraftKings likes to think big. They recently signed a three-year advertising contract over 250 million USD with ESPN. In addition to that, advertising contracts were signed with the biggest sports leagues in the US, Major League Baseball (MLB), the National Hockey League (NHL) and the National Football League (NFL).
DraftKings offers tournaments in fantasy sports on a daily and weekly basis. Participants create their own teams and are able to compete for real monetary prizes. Among the sports leagues in their assortment are football, baseball, basketball, ice hockey, soccer, golf, car racing and martial arts with their according top leagues, such as the NFL, MLB, NBA, NHL, MLS, NASCAR, PGA and MMA.
Now, DraftKing’s gaming portfolio also covers eSports. Starting with the League of Legends world cup/tournament on October 1, the organization is going to be ready to go. Legends to our industry-leading fantasy platform as a way to bring fans worldwide closer to the game” said Kalish.
- Fantasy eSports is NOW on DraftKing … and it’s BIG! – draftkings.com
- DraftKings enter popular eSports space – tsm.gg
- NHL Does Multi-Year Exclusive Deal With DraftKings – forbes.com
- DraftKings And Major League Baseball Extend Exclusive Partnership – forbes.com
- DraftKings Will Pay ESPN $250 Million for Ads Over the Next Two Years – recode.net
Image source: draftkings.com
Get the latest news and stories regarding marketing, sponsoring, advertising and investments in eSports.