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eSports IQ

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eSports IQ
eSports IQ, Interview
'Deloitte joins the eSports numbers debate' and more insights

eSports IQ week 24: Interview with Joe Occhipinti

By Alex Fletcher
Alex Fletcher
June 17, 2016
In eSports IQ, Interview
Evolution of the interactive entertainment and media landscape, which includes eSports, is creating an emergent opportunity for a number of vendors outside the space. Firms currently operating in tangential areas, such as sports, media, and technology, are positioned to extend ...
Read more
eSports IQ, Marketing

eSports IQ week 23: eSports, sponsorship value and TV

By Alex Fletcher
Alex Fletcher
June 10, 2016
In eSports IQ, Marketing
Competitive video games continued their TV odyssey Friday June 3rd, 2016 with the second installment of Turner Sports’ ELeague Season #1. The Group B finals between, Ninjas in Pyjamas (NiP) and G2 eSports, was aired at 10pm EST on TBS, ...
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eSports IQ, Marketing
'The eSports content value chain' and more insights

eSports IQ week 22: ‘The eSports content value chain’ and more insights

By Alex Fletcher
Alex Fletcher
June 3, 2016
In eSports IQ, Marketing
This week the ‘eSports IQ by Alex Fletcher‘ features the following content: The eSports content value chain; Who’s looking after the eSports product?
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eSports IQ, Marketing
'Following the Money in eSports' and more insights

eSports IQ week 21: ‘Following the Money in eSports’ and more insights

By Alex Fletcher
Alex Fletcher
May 27, 2016
In eSports IQ, Marketing
This week the ‘eSports IQ by Alex Fletcher‘ features the following content: ELEAGUE needs cause marketing ; Following the Money in eSports.
Read more
eSports IQ, Marketing
'Poker, eSports and the crossover of gaming entertainment' and more insights

eSports IQ Week 20: ‘Poker, eSports and the crossover of gaming entertainment’ and more insights

By Christian Kresse
+Christian Kresse
May 20, 2016
In eSports IQ, Marketing
This week the ‘eSports IQ by Alex Fletcher‘ features the following content: ‘WESA: eSports in a nutshell’; Poker, eSports and the crossover of gaming entertainment; The reality of authenticity.
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eSports IQ, Marketing
eSports IQ Week 19 'FC Schalke 04’s eSports play - Pros and Cons' and more insights

eSports IQ Week 19: ‘FC Schalke 04’s eSports play – Pros and Cons’ and more insights

By Alex Fletcher
Alex Fletcher
May 13, 2016
In eSports IQ, Marketing
This week the ‘eSports IQ by Alex Fletcher‘ features the following content: FC Schalke 04’s eSports play; Finding a home for eSports.
Read more
eSports IQ, Marketing
eSports IQ Week 18 The Business of eSports Match-Fixing

eSports IQ Week 18: The Business of eSports Match-Fixing

By Alex Fletcher
Alex Fletcher
May 6, 2016
In eSports IQ, Marketing
In October 2015, news broke that as many as eleven people were indicted for match-fixing charges in the Korean StarCraft 2 eSports scene. The latest release of the full report, names two of the players who received lifetime bans were ...
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eSports IQ, Marketing
'Bud Light jumps on the eSports train' and more insights

eSports IQ Week 17: ‘Bud Light jumps on the eSports train’ and more insights

By Alex Fletcher
Alex Fletcher
April 29, 2016
In eSports IQ, Marketing
This week the ‘eSports IQ by Alex Fletcher‘ features the following content: Deciphering the eSports market opportunity; Bud Light jumps on the eSports train
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eSports IQ, Marketing
Can sports and eSports play nice

eSports IQ Week 16: ‘Can sports and eSports play nice?’ and more insights

By Alex Fletcher
Alex Fletcher
April 22, 2016
In eSports IQ, Marketing
This week the ‘eSports IQ by Alex Fletcher‘ features the following content: Picturing eSports Engagement; Can sports and eSports play nice?
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eSports IQ, Marketing

eSports IQ Week 15: Economics for eSports player unions still missing

By Alex Fletcher
Alex Fletcher
April 15, 2016
In eSports IQ, Marketing
This week the ‘eSports IQ by Alex Fletcher‘ features the following content: Economics for eSports player unions still missing
Read more
12 3 Next

Sponsoring

SK Gaming Announces Partnership with Esports Lifestyle Brand ORITY

SK Gaming Announces Partnership with Esports Lifestyle Brand ORITY

August 26, 2019
Enthusiast Gaming & Luminosity Gaming Partner With foodora Canada, a Leading Food Delivery Platform Operating in 10 Cities Across Canada

Enthusiast Gaming & Luminosity Gaming Partner With foodora Canada, a Leading Food Delivery Platform Operating in 10 Cities Across Canada

August 14, 2019
Wix and FaZe Clan Launch Global Partnership

Wix and FaZe Clan Launch Global Partnership

August 13, 2019
Betway and PSG.LGD Seal Six-Figure Sponsorship

Betway and PSG.LGD Seal Six-Figure Sponsorship

August 13, 2019
XPG Becomes an Official Sponsor of Jeremy Lin's J.Storm Esports Organization

XPG Becomes an Official Sponsor of Jeremy Lin’s J.Storm Esports Organization

August 12, 2019
  • NODWIN Gaming Appoints London-Based Hugh Holland to Sell Sponsorship Across Events
    NODWIN Gaming Appoints London-Based Hugh Holland to Sell Sponsorship Across Events
  • Electronic Arts and NFL Launch the First Madden NFL Club Championship
    Electronic Arts and NFL Launch the First Madden NFL Club Championship
  • Mastercard Debuts Priceless Experiences for Fans at the League of Legends 2018 World Championship
    Mastercard Debuts Priceless Experiences for Fans at the League of Legends 2018 World Championship
  • Mars Media and Disneyland® Paris to Co-Host the Very First Dota 2 Major in France
    Mars Media and Disneyland Paris to Co-Host the Very First Dota 2 Major in France
  • Udemy Launches Esports Courses Created by Top Experts, Players and Coaches in the Professional Video Gaming Industry
    Udemy Launches Esports Courses Created by Top Experts, Players and Coaches in the Professional Video Gaming Industry
  • Twitch Strengthens Team SoloMid and Cloud9 Ties with Exclusive Sponsorship Sales Role
    Twitch Strengthens Team SoloMid and Cloud9 Ties with Exclusive Sponsorship Sales Role
  • 'Bud Light jumps on the eSports train' and more insights
    Facebook Throws its Hat into the eSports Ring
  • Lenovo Teams Up with Ubisoft as the Official Sponsor of the Rainbow Six Siege Pro League and Majors
    Lenovo Teams Up with Ubisoft as the Official Sponsor of the Rainbow Six Siege Pro League and Majors
  • DreamHack Partners with AVGL and Twitch Student to Launch College eSports Matches at DreamHack Atlanta
    DreamHack Partners with AVGL and Twitch Student to Launch College eSports Matches at DreamHack Atlanta
  • Los Angeles Valiant Launch Flagship Community Event Series
    American Esports Club Los Angeles Valiant Launch Flagship Community Event Series

Figures & Facts

EA SPORTS FIFA 19 Global Series Breaks Viewership Records

EA SPORTS FIFA 19 Global Series Breaks Viewership Records

August 26, 2019
ESL's Major Tournaments Record 90% Growth in Viewership by Increasing Esports Content Wordlwide in

ESL’s Major Tournaments Record 90% Growth in Viewership by Increasing Esports Content Wordlwide in 2019

August 14, 2019
Millennial Esports Gaming Studio Launches World's Fastest Gamer Mobile Esports Competition to Massive Success

Millennial Esports Gaming Studio Launches World’s Fastest Gamer Mobile Esports Competition to Massive Success

August 12, 2019
Report by The Diffusion Group (TDG): Esports Quickly Evolving From 'Novelty' to 'Next Big Thing'

Report by The Diffusion Group (TDG): Esports Quickly Evolving From ‘Novelty’ to ‘Next Big Thing’

September 28, 2018
Esports Survey Reveals Expectations of Continued Growth and Investment, Amid Myriad Risks Facing the Maturing Industry

Esports Survey Reveals Expectations of Continued Growth and Investment, Amid Myriad Risks Facing the Maturing Industry

July 24, 2018

Follow Us

  • Most Watched eSports Games on Twitch (since August 2015)
    Most Watched eSports Games on Twitch (since August 2015)
  • eSports Startup 'Challengermode' Raises $1.3M - Zlatan Ibrahimović among Investors
    eSports Startup ‘Challengermode’ Raises $1.3M – Zlatan Ibrahimović among Investors
  • Major League Gaming Announces a Multi-Day Esports and Digital Culture Festival in Las Vegas
    Major League Gaming Announces a Multi-Day eSports and Digital Culture Festival in Las Vegas
  • World of Warcraft Guild Limit Partners with Global Specialty Health, Wellness and Performance Retailer GNC
    World of Warcraft Guild Limit Partners with Global Specialty Health, Wellness and Performance Retailer GNC
  • HyperX Esports Truck to be Showcased at Super Tailgate Party in Atlanta
    HyperX Esports Truck to be Showcased at Super Tailgate Party in Atlanta

Investments

Pixion Games Raises $2M in Seed Funding to Develop Mobile Esports Games for Everyone

Pixion Games Raises $2M in Seed Funding to Develop Mobile Esports Games for Everyone

July 16, 2019
GFR Fund Opens New $20M Investment Fund for Tech Startups Disrupting Digital Media and Entertainment, Including Esports Startups Fan.AI and ProGuides

GFR Fund Opens New $20M Investment Fund for Tech Startups Disrupting Digital Media and Entertainment, Including Esports Startups Fan.AI and ProGuides

April 15, 2019
Enthusiast Gaming Acquires Significant Interest in Waveform Entertainment, a Leading Esports Operator and Tournament Producer

Enthusiast Gaming Acquires Significant Interest in Waveform Entertainment, a Leading Esports Operator and Tournament Producer

April 10, 2019
G-Loot Secures $25M in One of Europe’s Largest Ever Esports Investments

G-Loot Secures $25M in One of Europe’s Largest Ever Esports Investments

March 26, 2019
Tonk Tonk Games Raises $2 Million in Seed Funding Led by BITKRAFT Esports Ventures

Tonk Tonk Games Raises $2 Million in Seed Funding Led by BITKRAFT Esports Ventures

March 4, 2019
  • Telefónica Promotes Esports Talents in Spain with the Creation of the Movistar Riders Academy
  • Play2Live Will Host and Broadcast the Very First Esports Tournament with Crypto Prize Pool
    Play2Live Will Host and Broadcast the Very First Esports Tournament with Crypto Prize Pool
  • Events DC Announces First-Ever Sponsorship of eSports Team
    Events DC Announces First-Ever Sponsorship of eSports Team
  • eSports IQ week 23: eSports, sponsorship value and TV
  • Nordic Esports Audience Growth at a Standstill, But Engagement Grows
    Nordic Esports Audience Growth at a Standstill, But Engagement Grows

Marketing

StarLadder, Genvid and StatsHelix Present the StarLadder Major Command Center, Live on Twitch

StarLadder, Genvid and StatsHelix Present the StarLadder Major Command Center, Live on Twitch

August 29, 2019
FACEIT Partners with Red Bull to Host M.E.O Season 2

FACEIT Partners with Red Bull to Host M.E.O Season 2

August 12, 2019
StarLadder and LOOT.BET Collaborate to Host CS:GO Analytical Show Consisting of Top Talents

StarLadder and LOOT.BET Collaborate to Host CS:GO Analytical Show Consisting of Top Talents

March 4, 2019
Canon U.S.A. Selected By City Of Arlington To Outfit Largest Esports Stadium In United States

Canon U.S.A. Selected By City Of Arlington To Outfit Largest Esports Stadium In United States

January 28, 2019
HyperX Esports Truck to be Showcased at Super Tailgate Party in Atlanta

HyperX Esports Truck to be Showcased at Super Tailgate Party in Atlanta

January 28, 2019

Twitter

Follow @eSportsMBlog
  • Allied Esports Names Premier Partnerships as Naming Rights Agency for Esports Arena Las Vegas - eSports Marketing … https://t.co/HvkZwZPo0T

    2 years ago
  • Power Rangers: Legacy Wars Announces First Official Championship at Amazons' Mobile Masters Las Vegas - eSports Ma… https://t.co/ax7hYKs7Ce

    2 years ago
  • Casino Scouts LLC and UMG Media Corp. Partner for eSports Tournaments - eSports Marketing Blog - https://t.co/0Ga6IcBiZe

    2 years ago
  • FACEIT Partners with Milan Games Week and Capcom to Present The Capcom Pro Tour EU Regional Finals - eSports Marke… https://t.co/XwglEFWUoq

    2 years ago
  • ONE Championship Launches Asia’s Largest Global Esports Championship Series in Partnership With Dentsu, Razer, and Singtel Group
    ONE Championship Launches Asia’s Largest Global Esports Championship Series in Partnership With Dentsu, Razer, and Singtel Group
  • HyperX Signs Professional Basketball Player Jonas Jerebko and eSports Team Detroit Renegades
    HyperX Signs Professional Basketball Player Jonas Jerebko and eSports Team Detroit Renegades
  • Technology Industry Veteran Meg Whitman Makes Significant Investment in Esports Organization Immortals
    Technology Industry Veteran Meg Whitman Makes Significant Investment in Esports Organization Immortals
  • The Ledger Group Invests $1.5M in Esports Club Splyce
    The Ledger Group Invests $1.5M in Esports Club Splyce
  • The International 2017 31,47% Growth Rate in terms of Peak Concurrent Viewers on Twitch.tv
    The International 2017: 31,47% Growth Rate in terms of Peak Concurrent Viewers on Twitch.tv

Timeline

  • September 4, 20197:35

    MTG’s ESL and DreamHack Launches ESL Pro Tour in 2020; The World’s Largest Counter-Strike: Global Offensive Circuit With an Aggregated Prize Pool of Over $5 Million

  • August 29, 20193:09

    StarLadder, Genvid and StatsHelix Present the StarLadder Major Command Center, Live on Twitch

  • August 26, 20197:55

    SK Gaming Announces Partnership with Esports Lifestyle Brand ORITY

  • August 26, 20197:40

    EA SPORTS FIFA 19 Global Series Breaks Viewership Records

  • August 14, 201912:19

    Enthusiast Gaming & Luminosity Gaming Partner With foodora Canada, a Leading Food Delivery Platform Operating in 10 Cities Across Canada

  • August 14, 201911:55

    ESL’s Major Tournaments Record 90% Growth in Viewership by Increasing Esports Content Wordlwide in 2019

  • August 13, 20192:19

    Wix and FaZe Clan Launch Global Partnership

  • August 13, 20192:00

    Electronic Gaming Federation to Launch National High School Esports Championship with ESPN Wide World of Sports Complex in 2020

  • August 13, 20191:00

    Betway and PSG.LGD Seal Six-Figure Sponsorship

  • August 12, 201911:59

    XPG Becomes an Official Sponsor of Jeremy Lin’s J.Storm Esports Organization

  • August 12, 201911:00

    FACEIT Partners with Red Bull to Host M.E.O Season 2

  • August 12, 20199:00

    PENTA.1860 Partners with Stadtsparkasse München

  • August 12, 20198:00

    Bumble & Gen.G Announce ‘Team Bumble’ All-Women’s Fortnite Team

  • August 12, 201910:17

    Millennial Esports Gaming Studio Launches World’s Fastest Gamer Mobile Esports Competition to Massive Success

  • August 9, 201911:09

    Honda Increases Stake in Esports with Riot Games League of Legends Championship Series Partnership

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