Turner and WME | IMG have announced ELEAGUE has reached a multi-year agreement with popular worldwide streaming platform Twitch to distribute live event coverage and on-demand content.
Beginning Tuesday, May 24, fans will be able to watch live streaming ELEAGUE coverage via Twitch each Tuesday and Wednesday – six games per day – starting at 12 p.m. ET. Each Thursday during the six-week regular season group play, ELEAGUE coverage will begin at 2 p.m. with a pair of best-of-three matches.
Additionally, simultaneously with the Friday night weekly showcase on TBS, beginning at 10 p.m. ET, an alternative viewing experience will allow fans to follow the best-of-three weekly finale across the Twitch platform.
Per the agreement, each of ELEAGUE’s live tournaments will be available through the ELEAGUE Channel on Twitch and via Twitch’s embeddable player. The ELEAGUE Channel will also host VOD content including full replays of tournament action upon completion of each day’s action.
“Twitch has become the live streaming destination for millions of gamers on a global scale and we’re looking forward to directly connecting ELEAGUE with its passionate community,” said Christina Alejandre, General Manager of ELEAGUE. “We’re incredibly excited for the launch of ELEAGUE and Twitch provides us with a premier destination for fans to congregate and engage with our live event coverage.”
“At Twitch, we love to see partners push the envelope of live digital broadcasting,” said Kevin Lin, COO, Twitch. “Turner and WME | IMG investing heavily in esports with ELEAGUE is a great move in the right direction for the development of the industry, with their expertise sure to elevate the experience for fans, players and teams alike.”
— eSportsMarketingBlog (@eSportsMBlog) May 21, 2016
ELEAGUE will launch Tuesday, May 24, with 24 of the world’s top Counter-Strike: Global Offensive teams in action including fnatic, Virtus.Pro, Na’Vi, Luminosity Gaming and Ninjas in Pyjamas. Teams will compete with a 10-week tournament culminating with the ELEAGUE Global Championship on Saturday, July 30, in Atlanta. Over the first six weeks of regular season coverage, four teams will compete each week in a group stage that provides the winner a spot in the playoffs.
For more information on ELEAGUE and all the updates, please visit the official league website at http://www.e-league.com or follow ELEAGUE on Facebook (http://www.facebook.com/eleaguegaming) and Twitter (@EL).
TBS, TNT and truTV are part of Turner, a Time Warner company. Turner creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.
About WME | IMG
WME | IMG is a global leader in entertainment, sports and fashion. Operating in more than 30 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management.
Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 million broadcasters. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. Twitch also features Twitch Creative, a category devoted to artists and the creative process. For more information about Twitch, visit the official website and blog.
Source: Turner / Press release
Image source: e-league.com
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