Investments, Press Release
DMG Entertainment Launches DMG Esports, Partnering With Super League Gaming On Historic Global eSports League & Platform

DMG Entertainment Launches DMG eSports, Partnering With Super League Gaming On Historic Global eSports League & Platform

Dan Mintz’s DMG Entertainment announced today the launch of DMG eSports with a significant investment in and strategic partnership with Super League Gaming, the #1 amateur eSports league and platform providing accessible eSports competitions, content, and social interactions to gamers across the globe.

“Our inspiration for DMG eSports comes from the extraordinarily committed eSports fans and community. Their stories drive our unique point-of-view on the industry allowing our strengths in entertainment and technology to deliver fresh and compelling experiences,” said Mintz. “Partnering with an industry leader like SLG, allows us to open up the world of eSports to everyone, not just the pros.”

DMG eSports will be integrated across all of DMG’s divisions, including film, gaming, VR, and location-based entertainment, focused on exciting storytelling and touchpoints targeting fans across the world. The investment and partnership with Super League Gaming is the first initiative of a broader overall global strategy for DMG eSports.

DMG and Super League Gaming will combine forces to grow the nascent but potent league, expanding accessible eSports for amateur gamers, which already includes 12 official city teams in the United States. China is one of the many significant components for Super League Gaming, which will expand the league later this year in key cities including Beijing and Shanghai and will foster championship matches between all teams globally. DMG’s global entertainment arm will be on full force to promote and work closely with Super League Gaming to develop exciting and compelling content including narrative stand-alone episodes, behind-the-scenes and interstitial content for distribution across the world.

“We are thrilled to be working with a tremendous global partner like DMG as we continue to build and grow our community, particularly as eSports continues to explode in popularity around the world,” said Ann Hand, CEO of Super League Gaming. “Our goal is to introduce eSports to a broader fan base that, until now, was only available to a fraction of the population. With our online and live in-person events, we’re leading the way in bringing amateur gamers into eSports in a safe, fun and socially rewarding way.”

About DMG Entertainment
DMG Entertainment is a global media and entertainment company with diverse holdings and operations across motion pictures, television, comic book publishing, gaming, nextgen technology and location-based entertainment. An entertainment powerhouse valued at more than $6 billion, DMG Yinji is publicly listed in China. The studio’s films include the critically acclaimed sci-fi time travel hit LOOPER and the global blockbuster IRON MAN 3. Later this year, DMG and James Cameron will bring TERMINATOR 2 back to the big screen in an immersive 3D special edition. Other upcoming releases include BASTARDS with Owen Wilson and Ed Helms, John Curran’s CHAPPAQUIDDICK and THE PACT Starring Leslie Mann and John Cena.

Headquartered in Beverly Hills, California, DMG Entertainment boasts an impressive roster of world-class intellectual properties including Valiant’s comic book universe, featuring more than 2,000 iconic characters; Brandon Sanderson’s fictional universe Cosmere, a library of epic fantasies including the complete Mistborn series and The Stormlight Archive: The Way of Kings; Ken Liu’s award-winning epic fantasy novel The Grace of Kings; and the original animated character Mini Marilyn® based on Marilyn Monroe. DMG Entertainment also partnered with Hasbro on the world’s first Transformers™-themed live-action entertainment project and recently launched DMG VR, a best-in-class immersive entertainment unit dedicated to the fast-growing medium of Virtual Reality. Arcturus is the first incubated company under the DMG VR umbrella. For more information, visit www.dmg-entertainment.com.

About Super League Gaming

Super League Gaming (www.SuperLeague.com) is the world’s first, biggest and most accessible eSports league for gamers that takes place both online and in-person gaming arenas. Our community building platform enables unique, local gaming experiences for players around the world of all ages and levels to experience recreational and competitive gaming, content creation and sharing, and social networking. Super League has pioneered city teams in eSports tapping into gamers desire for more connectedness and the inherent desire to represent and root for their home team. Our current catalogue focuses on Minecraft and League of Legends and establishes movie theatres as the ultimate arenas to experience some of the world’s most popular games in a new and social context. The current offering focuses on amateur eSports in local, intimate gaming arenas, but the potential offers and venues are boundless.

Source: Press release

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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