Cooperation, Press Release
The League of Legends European Championship (LEC) and Lagardère Sports Enter Exclusive Multi-Year Partnership

The League of Legends European Championship (LEC) and Lagardère Sports Enter Exclusive Multi-Year Partnership

Lagardère Sports, a leading sports marketing agency, announced today that they have signed a multi-year partnership with the League of Legends European Championship (LEC). The strategic partnership is centred around the commercialisation of the newly established LEC, the official governing ...
Cooperation, Press Release
Lagardère Sports Appoints 'The Story Mob' as its Global Preferred Esports Communications Partners

Lagardère Sports Appoints ‘The Story Mob’ as its Global Preferred Esports Communications Partner

Lagardère Sports, the leading global sports marketing agency, today announced a partnership with the world’s first esports communications consultancy, The Story Mob. As their global preferred esports communications partner, The Story Mob will be working alongside Lagardère Sports to maximize ...