Bud Light today announced the 2017 Bud Light All-Star nominees, consisting of 16 top North American eSports players. eSports fans can vote for their favorite players from four different games – Call of Duty, Counter-Strike: Global Offensive, Hearthstone and Street Fighter V to become a Bud Light All-Star. Voting begins today and fans are able to choose one player from each of the four games, who will ultimately make up the Bud Light All-Stars roster that will be announced in late June.
Bud Light All-Stars has been revamped for its second year to focus more centrally on engaging eSports fans digitally. Every Thursday, beginning June 29 and running through December, a different Bud Light All-Star will stream from Bud Light’s Twitch channel during the Bud Light Happy Hour and fans will get to watch unique content while also having a chance to win exclusive prizes. This marks a significant, two month expansion in the program’s length this year. Additionally, a documentary-style film will be produced for each of the Bud Light All-Stars that will explore their journey to eSports stardom.
“We took a big first step last year when we introduced Bud Light All-Stars, and through our live and digital programming we learned a lot about what eSports fans want to see from brands,” said Eelco van der Noll, vice president of experiential marketing at Anheuser-Busch. “We listened to both fans and players, and this year they’ll see a stronger focus on enhanced digital experiences that consistently bring them and their friends closer to their favorite top players in North America.”
Bud Light All-Stars will live primarily in the digital space, but Bud Light will continue to engage eSports fans through live experiences as well. It will be introducing a trial program this year to work with bars and restaurants to deliver experiences tailored specifically to eSports fans, and it recently expanded its relationship with DreamHack to feature a Bud Light Lounge at both DreamHack Austin and DreamHack Atlanta.
For more information about Bud Light, visit www.BudLight.com or follow the conversation on social media with @BudLighteSports.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
Source: Press release