Betway have partnered with Ninjas in Pyjamas to become the legendary team’s headline sponsor. As part of the six-figure deal, eSports’ leading bookmaker will receive on-shirt branding, content usage rights, onsite branding at the NiP gaming house and full player access.
Fans of NiP will be brought closer than ever before to Patrik ‘f0rest’ Lindberg, Christopher ‘GeT_RiGhT’ Alesund, Richard ‘Xizt’ Landström, Adam ‘friberg’ Friberg and Jacob ‘pyth’ Mourujärvi, with exclusive access to the fabled gaming house, regular interviews with team coach Björn ‘threat’ Pers, gear giveaways and more.
“Betway were very proud to be the first bookmaker to launch a bespoke eSports microsite last year,” said Betway’s Anthony Werkman. “Since then, we have invested heavily in our team which is full of die-hard fans of the sport. As a company we seek to provide a first-class, premium service and look to partner with those who share the same ideals and values to be able to bring fans closer to the action. As sponsors of West Ham United of the Premier League in England, we constantly engage with supporters to give them insight into the club they wouldn’t get anywhere else. It’s with these ideals, values and mission in mind that we partnered with NiP. They have a huge fan-base all over the world and we are tremendously excited to provide exclusive, behind-the-scenes content on a regular basis as we follow the team’s quest to be the best.”
Hicham Chahine, CEO of Ninjas in Pyjamas, said: “We are thrilled with the opportunity to work closely with the leading eSports betting company and are certain the partnership will allow us to continue to grow our legacy to give our millions of fans around the world unforgettable experiences they will remember for a lifetime. #GONINJAS”