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Cooperation, Press Release
The League of Legends European Championship (LEC) and Lagardère Sports Enter Exclusive Multi-Year Partnership

The League of Legends European Championship (LEC) and Lagardère Sports Enter Exclusive Multi-Year Partnership

Lagardère Sports, a leading sports marketing agency, announced today that they have signed a multi-year partnership with the League of Legends European Championship (LEC). The strategic partnership is centred around the commercialisation of the newly established LEC, the official governing ...
Marketing, Press Release
HyperX Announces 2019 We’re All Gamers Ad Campaign Including Celebrity Influencers Post Malone, Gordon Hayward, Joel Embiid, JuJu Smith-Schuster, Pokimane, Shroud, Daigo, De’Aaron Fox and Rush

HyperX Announces 2019 We’re All Gamers Ad Campaign Including Celebrity Influencers Post Malone, Gordon Hayward, Joel Embiid, JuJu Smith-Schuster, Pokimane, Shroud, Daigo, De’Aaron Fox and Rush

HyperX, the gaming division of Kingston Technology Company, Inc. and brand leader in gaming and eSports, today announced the first HyperX We’re All Gamers ad campaign which will run across television, digital and social in 2019. The campaign features a ...