Press Release, Sponsoring
AT&T Taking Esports Strategy to New Heights with Cloud9 Agreement

AT&T Taking Esports Strategy to New Heights with Cloud9 Agreement

Continuing to evolve its corporate sponsorships portfolio, AT&T Communications has reached a new agreement with Cloud9 that will help AT&T grow its relationships with new and existing customers as it plays an increasingly involved role in the esports community.

One of the most prominent esports organizations in the world, Cloud9 has 12 teams across a variety of platforms and titles, including League of Legends, Fortnite, CS:GO, Apex Legends, and others. They’ve competed in more than 600 tournaments and built one of the largest and most engaged fanbases with 17.4 million social media followers.

“Teaming up with a company like AT&T, who has always prided itself on being ahead of the curve, is a tremendous moment for the whole C9 organization,” said Jack Etienne, Cloud9 CEO & Owner. “With what AT&T is bringing us, we’re going to be able to bring the fans so much more – more content, more access, more memes, and more championships. I can’t wait to see the incredible things we’ll do together.”

Later this year, Cloud9 will begin production on a new, weekly digital show providing team highlights, player profiles, a look at upcoming tournaments and other esports news from across the Cloud9 organization and its partners . AT&T will be the presenting sponsor of this new series called “The Nines.” Fans can catch the series on Cloud9’s digital platforms.

“We’re thrilled that Cloud9 has chosen to work with us to connect its fans to more of the moments they love, whether that’s at an event, at home, or on the go,” said Shiz Suzuki, assistant vice president, AT&T Sponsorships & Experiential Marketing. “Our sponsorship investments put our brand at the convergence of entertainment, technology and lifestyles. Cloud9 is thriving at that intersection, and we look forward to learning and growing with them.”

In addition to “The Nines,” this new relationship enables AT&T to deliver experiences that deepen its relationships with its customers, and to connect with esports fans across the country by offering a closer look at one of the top esports organizations in the world. At AT&T-sponsored esports events with Cloud9 athletes and at other events where Cloud9 teams play, AT&T will use its social media and other digital channels to bring fans inside the action.

There are additional opportunities that AT&T and Cloud9 will explore to integrate Cloud9 across AT&T’s corporate sponsorships portfolio, to create new experiences and to connect both organizations to new audiences. The evolving portfolio includes flagships like the AT&T Pebble Beach Pro-Am that’s delivered history-making moments for decades, to more recent investments in esports, professional basketball and giving underrepresented voices a platform for premium content development and distribution.

More esports sponsoring content:

By signing up for our newsletter you agree to our Privacy Policy.

About AT&T Communications

We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the best network according to America’s biggest test.** We’re building FirstNet just for first responders and creating next-generation mobile 5G. With DIRECTV and DIRECTV NOW, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve over 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities. AT&T Communications is part of AT&T Inc. (NYSE:T). Learn more at att.com/CommunicationsNews.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att.

© 2019 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

**Based on GWS OneScore Sept. 2018. Excludes crowd sourced studies.

FirstNet® and the FirstNet service logo are the intellectual property of the First Responder Network Authority.

About Cloud9

Founded in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. At this time, Cloud9 fields professional teams in League of Legends, Counter-Strike: Global Offensive, Overwatch, Fortnite, Apex Legends, Hearthstone, Super Smash Bros Melee, Rules of Survival, Rocket League, and PLAYERUNKNOWN’S BATTLEGROUNDS. To find more information about Cloud9, visit http://www.cloud9.gg.

(Image) Source: Press release

Check Also

MTG’s ESL and DreamHack Launches ESL Pro Tour in 2020; The World’s Largest Counter-Strike: Global Offensive Circuit With an Aggregated Prize Pool of Over $5 Million

Modern Times Group MTG AB (MTG) today announces ...

Timeline

GET FREE EMAIL UPDATES

Get the latest news and stories regarding marketing, sponsoring, advertising and investments in eSports.
* = required field