Press Release, Sponsoring
ASUS ROG Sponsors Echo Fox

ASUS ROG Sponsors Echo Fox

ASUS Republic of Gamers (ROG) today announced its first official eSports franchise sponsorship in a multi-year deal with Echo Fox. The ASUS ROG brand, dedicated to delivering the most innovative hardcore hardware for dedicated gamers, is now the professional sports organization’s exclusive provider of premium PC hardware including desktops, laptops, monitors, mice, and more.

“The ASUS ROG team shares our commitment to building community and empowering gaming enthusiasts with the tools they need to achieve peak performance,” said Rick Fox, owner of Echo Fox. “This partnership provides exciting new opportunities for engaging with fans and dominating in competition.”

In addition to supporting the team with its award-winning hardware technology, ASUS ROG appears on the official Echo Fox jerseys for teams in the “Call of Duty,” “Counter-Strike: Global Offensive,” “Gears of War,” “League of Legends,” “H1Z1,” “Mortal Kombat X,” “Street Fighter V” and “Super Smash Bros” leagues. The sponsorship also includes Echo Fox player content for the ROG community, and more.

Vivian Lien, CMO at ASUS North America, and Rick Fox, Owner of Echo Fox, at CES 2017.

“Echo Fox players and the organization as a whole represent the future of professional eSports,” said Vivian Lien, Chief Marketing Officer at ASUS North America. “We are excited to partner with the organization to further demonstrate our commitment to innovation and to developing superior technology for the passionate gaming community. Working closely with Echo Fox will provide ASUS with unique insight to continue our mission to provide leading performance and game-ruling innovation.”

The ASUS ROG brand was founded on a desire to grow the global gaming ecosystem through sponsorships and the development of innovative hardware specifically designed for the needs of dedicated players. ASUS ranks number one in 13 among the top 15 gaming markets in the world; the 15 countries account for nearly 100 percent of the total worldwide gaming market. The partnership with Echo Fox is the company’s latest investment in ensuring the industry will continue to flourish.

“ASUS understands the unique needs of professional and enthusiast gamers and consistently delivers the best equipment for training and competition,” said Jace Hall, CEO of Echo Fox. “This technology, combined with our players’ dedication and talent, position us strongly for a great 2017 and beyond.”

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,368 awards and earned approximately US$14 billion of revenue in 2015.

About Echo Fox

Echo Fox is committed to becoming the world’s premier eSports organization, both on and off the eSports playing field, setting the new standard for professionalism, team achievement and player development and wellness. Boasting a mixture of veterans and new talent, the franchise is making moves on the digital playing field. Echo Fox teams compete in “Call of Duty,” “Counter Strike: Global Offensive,” “Gears of War,” “League of Legends,” “H1Z1,” “Mortal Kombat X,” “Street Fighter V” and “Super Smash Bros.” Originally founded in December 2015, avid gamer and three-time NBA champion Rick Fox leads Echo Fox with former Warner Bros. Interactive executive, Jace Hall, who serves as CEO. For more information visit echofox.gg.

About ASUS ROG

For years since its establishment, ASUS aimed to put an ever-greater emphasis on PC gaming. This process resulted in the 2006 founding of the Republic of Gamers brand (ROG). ROG is celebrating its 10th anniversary, join them as they continue their sole purpose of delivering the most innovative PC hardware for truly dedicated gamers.

The efforts of the ROG team have led to a constant flow of PC gaming technology that has become legendary among enthusiasts for its performance. ROG is more than just hardware, though – we take an active part in the global gaming community, helping to develop the industry by sponsoring events such as PAX and DreamHack among many others. Worldwide media sites have recognized ROG as the leader in PC gaming and overclocking performance, with many of our products winning multiple prestigious awards while generating exciting feedback from hardware and gaming enthusiasts.

With this great response from gamers and the industry, ROG has all the resources it needs to keep working on enabling even better experiences – technology never sleeps, nor should the action!

(Image) Source: Press release

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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