Events, Press Release
Allied Esports Opens Second Arena in China with Shenzhen Location

Allied Esports Opens Second Arena in China with Shenzhen Location

Allied Esports, the world’s leading network of eSports venues and content production facilities, has opened its second dedicated eSports arena in China, the Allied Esports SEG Arena in Shenzhen. The new arena was built in partnership with e-commerce leader Shenzhen SEG, which will provide strategic support for Allied Esports’ Chinese properties across its network of e-commerce assets.

“China is at the forefront of the eSports boom with a consumer base that continues to immerse itself in gaming unlike anywhere else in the world,” said Jud Hannigan, CEO of Allied Esports International. “We are thrilled to work with Shenzhen SEG to open a second location in the country, and look forward to collaborating with incredible partners as we expand our property base in Asia.”

Allied Esports SEG Arena, Shenzhen, Sept. 2017 (PRNewsfoto/Allied Esports)

At nearly 22,000-square-feet, the arena features a multi-use production studio, 168 top-tier gaming stations and an interactive VR experience, and will be a one-stop-shop for large and small-scale productions, including professional and amateur tournaments, as well as casual daily use.

The Shenzhen arena joins Wangyu Esports, which was opened in 2015 in Beijing, in the Asian segment of the Allied Esports Property Network spanning North America, China and Europe.

“Our vision is for Allied Esports SEG Arena to be the home of eSports in Southern China,” said Laetitia Feng, CEO of Tianjin Allied Esports Internet Technology Company. “With the great partnerships we have announced with SEG and several game publishers this year we plan to bring many great events and productions to Shenzhen in the future.”

Allied Esports SEG Arena, Shenzhen, Sept. 2017 (PRNewsfoto/Allied Esports)

The launch of the Shenzhen arena comes on the heels of a number of key strategic business partnerships and events in China, including with publishers Perfect World and KongZhong, as Allied Esports continues to align with industry leaders and marquee brands around the globe.

Perfect World, one of China’s leading game publishers and the country’s publisher of Valve’s prominent multiplayer online battle arena game DOTA2, will partner with Allied Esports following the announcement that it received the rights to publish the world’s most popular first-person shooter game, Counter Strike: Global Offensive (CSGO), in China. Perfect World will tap into Allied Esports’ expanding network to spearhead the growth of its eSports titles, but with a specific focus on CSGO as the game is introduced to the Chinese audience.

Game developer KongZhong, publisher for World of Tanks, World of Warships and World of Warplanes in the China market, has selected Allied Esports as its exclusive eSports event and production partner following Allied Esports’ successful organization of the Gui’an Esports Carnival in March. The three-day event, held in the popular university city of Gui’an, Guizhou, hosted tournaments with top teams from both World of Tanks and League of Legends competing in front of a live audience of 4,000 fans, with thousands more tuning in online on streaming platforms across China.

The Gui’an Esports Carnival, March 2017 (PRNewsfoto/Allied Esports)

Earlier this year, Allied Esports and MGM Resorts International announced a partnership to open a state-of-the-art, 30,000-square-foot Esports Arena location at the Luxor Hotel and Casino in Las Vegas, the first permanent eSports venue on The Strip, and a flagship location for Allied’s worldwide brands. Esports Arena Las Vegas is scheduled to open in early 2018.

About Allied Esports

Allied Esports is a joint venture of some of the largest eSports, mind sports, sports and entertainment companies – Ourgame International (SEHK: 6899) (owner of WPT Enterprises, Inc. and the World Poker Tour), KongZhong (Nasdaq: KZ) and iRena (NEEQ: 834358). The company’s mission is to build a global competitive eSports property designed to connect players and fans via a network of connected arenas and mobile esports trucks around the world that will serve as both battlegrounds and content generation hubs. The Allied Esports Property Network currently consists of Wangyu Esports in Beijing, Allied Esports SEG Arena in Shenzhen, Esports Arena in Santa Ana, Calif. the ELC Garage in Hamburg and the Big Betty mobile eSports truck in Europe with upcoming properties announced in Oakland, Calif., Las Vegas and a mobile eSports truck in North America.

(Image) Source: Press release

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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