Press Release, Sponsoring
Allied Esports Names Premier Partnerships as Naming Rights Agency for Esports Arena Las Vegas

Allied Esports Names Premier Partnerships as Naming Rights Agency for Esports Arena Las Vegas

Allied Esports, the world’s leading network of esports venues and content production facilities, has selected Premier Partnerships as the official sponsorship agency of record for Esports Arena Las Vegas at Luxor Hotel and Casino, the first permanent eSports venue on The Strip, scheduled to open in early 2018.

“Esports Arena Las Vegas presents an unparalleled opportunity for multiple brands to get in on the ground floor of what we expect to be the global destination for championship eSports events,” said Jud Hannigan, CEO of Allied Esports International. “Premier Partnerships has the relationships and the experience to bring this first-of-its-kind platform to market and find partners that understand the unique vision we have set forward.”

“We are thrilled to be working with one of the most innovative and forward-thinking global eSports networks,” said Randy Bernstein, CEO of Premier Partnerships. “As eSports continues to capture the attention of hundreds of millions of gamers and spectators worldwide, we are excited to work with the Allied team to build bridges between corporate partners and this fast-growing industry. We look forward to inviting leading brands to partner with Esports Arena Las Vegas, the undisputed global benchmark for eSports competition venues.”

Esports Arena Las Vegas at Luxor Hotel and Casino will be the flagship venue of the Allied Esports Property Network spanning North America, China and Europe. The hi-tech, 30,000-square-foot location will feature a multi-level, modular arena with a competition stage, LED video wall, telescopic seating, daily gaming stations, and state-of-the-art streaming and television-quality production studios. The arena will provide a ready-to-go championship destination for tournaments, leagues and high stakes match-ups in a setting designed to deliver an unparalleled fan experience.

In addition to the Las Vegas venue, Allied Esports announced earlier this year that it will add 10 to 15 new locations to its network of properties over the next few years.

About Premier Partnerships

Premier Partnerships is a nationally recognized sponsorship sales and advisory firm specializing in the development and execution of customized naming rights and commercial sales strategies for top tier facilities, sports and entertainment destinations, league and team properties, and municipal programs. Founded in 2003 to provide experienced, focused, passionate and results driven commercial sales solutions, Premier has created thousands of mutually beneficial business partnerships. Headquartered in Los Angeles with offices in New York and Chicago, Premier has been honored as Sports Business Journal’s Best in Property Consulting, Sales and Client Services.

About Allied Esports

Allied Esports is a joint venture of some of the largest eSports, mind sports, sports and entertainment companies – Ourgame International (SEHK: 6899) (owner of WPT Enterprises, Inc. and the World Poker Tour), KongZhong and iRena (NEEQ: 834358). The company’s mission is to build a global competitive eSports property designed to connect players and fans via a network of integrated arenas and mobile eSports trucks around the world that will serve as both battlegrounds and content generation hubs. The Allied Esports Property Network currently consists of Wangyu Esports in Beijing, Allied Esports SEG Arena in Shenzhen, Esports Arena in Santa Ana, Calif., the ELC Garage in Hamburg and the Big Betty mobile eSports truck in Europe, with upcoming properties announced in Oakland, Calif., Las Vegas and a mobile eSports truck in North America. For more information, visit and follow @AlliedEsports.

Source: Press release

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