Press Release, Research
Advance Acquires Majority Stake in Games and Esports Analytics Firm Newzoo

Advance Acquires Majority Stake in Games and Esports Analytics Firm Newzoo

Advance Publications, Inc. and its affiliates (“Advance”), and Newzoo Group BV (“Newzoo”) announced today that Advance has acquired a majority stake in Newzoo. As part of the agreement, Advance will make a significant capital investment to accelerate Newzoo’s growth as the global leader in games and esports analytics.

Newzoo is a market intelligence and analytics firm with a primary focus on games, esports, and mobile. Its core business provides direct access to both global and country-level data that informs strategic and daily decision making. Newzoo’s clients include global games, media and tech companies, startups, and many of the world’s most recognized consumer brands. The company has its headquarters in Amsterdam as well as an office in San Francisco. Since its founding in 2007, Newzoo has become the world’s most trusted and quoted source for trends and forecasts related to the global games market, which will entertain 2.4 billion people worldwide and generate $138 billion in revenue this year.

Advance is a family-owned group founded in 1922 that operates and invests in a broad range of media, communications, and technology businesses globally. Its interests include Sports Business Journal and Leaders, the leading brands in sports business news and events, Reddit, Condé Nast brands such as Wired, Ars Technica, and GQ, and 1010data, a cloud-based analytical intelligence and consumer insights business. Advance recently embarked on a multi-billion dollar capital redeployment initiative to accelerate diversification while fostering growth and transformation. In August, Advance announced its agreement to acquire another Amsterdam based business, Stage Entertainment, a theatrical production company focusing on musical theater in Europe.

As part of the partnership, Newzoo will also support the expansion of Sports Business Journal’s portfolio to include market intelligence, data, and analytics for the traditional sports industry, much like Newzoo has done for games and esports.

Peter Warman, CEO and Co-Founder of Newzoo: “Since the recent rise of professional competitive gaming (esports) as a spectator sport, the border with traditional media and sports is blurring. With new disruptive trends already appearing on the horizon, market intelligence on these topics has become crucial to an ever-growing range of industries. Keeping ahead of the curve requires a specialist firm with agility in its DNA. We are that firm. We set out to find a strong independent partner in media and tech with complementary lines of business. With Advance, we have found exactly that and much more. Being part of the Advance family of companies provides us with new opportunities, such as our partnership with Sports Business Journal – a prospect that I’m particularly excited about.”

Thijs Hagoort, CFO and Co-Founder of Newzoo: “We will use the investment to expand our organization and global presence, particularly in Asia and the U.S. This capital will also be used to increase investments into big data processing, machine learning, and interface technology that will power Newzoo’s upcoming services and future ambitions.”

Whitney Shaw, CEO and Co-Founder of Sports Business Journal: “This year we celebrated our 20th anniversary of being the market leader in sports business journalism. It also marked the start of a new phase for our company in terms of expansion and diversification of services. Recently, we acquired the international sports conference company Leaders and invested in The Esports Observer. Adding Newzoo to the Advance family of companies will add innovative power and capabilities to our group and help us build our sports intelligence business. Combining the data and resources that we already have at SBJ with the tech, talent, and expertise of Newzoo will be amazing. I cannot wait to get started and share more about our plans in the near future.”

Financial terms of the agreement between Advance and Newzoo are confidential.

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About Advance

Advance is a diversified, family-owned group that operates and invests in a broad range of media, communications, and technology businesses globally. The operating businesses of Advance employ more than 12,000 people in over a dozen countries and include: Condé Nast and Condé Nast International, premium content companies with a global portfolio of magazine and digital brands, including such titles as Vogue, Vanity Fair, Gentlemen’s Quarterly (GQ), Architectural Digest (AD), The New Yorker, Condé Nast Traveler, and Wired; Advance Local, one of the largest local media groups in the United States and the leading news and information provider in more than 25 cities; American City Business Journals, a business information and events company, including 40 metro business journals and vertical global brands such as Sports Business Journal and Leaders; 1010data, a leading provider of cloud-based analytical intelligence and consumer insights solutions; and POP, a digital marketing agency. Advance is also among the largest shareholders in Charter Communications, a leading broadband communications company and the second largest cable operator in the United States; Discovery, a portfolio of premium nonfiction, lifestyle, sports and kids video programming brands; and Reddit, a social news and interest forum. For further information please visit: www.advance.com.

About Newzoo

With more than 10 years of experience, Newzoo helps professionals understand the consumer trends that are driving change in digital media and tech. It also provides the data required to make daily decisions on marketing, sales, and product development. Newzoo believes that gaming is setting new rules for consumer engagement and provides innovative business mechanics that ultimately impact any industry.

Newzoo’s product portfolio includes the landmark Global Games Market Report, the Global Esports Market Report, proprietary Consumer Insights profiling consumer behavior and preferences in 28 key markets across the globe, as well as a growing portfolio of big data services, such as the Game Streaming Tracker and Global Smartphone and Tablet Tracker. Newzoo also performs Bespoke Research for its subscribers and has developed brand tracking services, such as the Gaming Peripheral Brand Tracker that is entering its fifth year of existence. Newzoo is proud to help some of the world’s leading entertainment, technology, and media companies target their audience, track competitors, increase brand awareness, spot new opportunities, and make strategic and financial decisions.

(Image) Source: Press release

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